Marketing Strategy for the Lower Macquarie Water Utilities Alliance
Business Sense was engaged by the 12 members councils that comprise the Lower Macquarie Water Utilities Alliance.
The Marketing Strategy creates a framework which promotes the LMWUA as a forward thinking, progressive and community focused organisation through consistent messages in a wide range of communication channels. The Strategy included a comprehensive review of other represented water bodies, situation analysis and brand review.
The Strategy includes a detailed Action Plan for three years, including estimates and timeframes.
The Deliverables:
Comprehensive Marketing Strategy
3 year Action Plan & Budget
Development & Presentation of final Strategy to LMWUA Technical Committee
